State’s economy sees shift; Technology replaces blue-collar industry in quiet revolution
The Sun – Baltimore, Md.
Author: Timothy J. Mullaney
Date: Nov 3, 1996
Start Page: 1.A
Meet the new face of Maryland business.
William M. Gibson doesn’t run a bank, and no smoke belches from his Rockville office. And unlike the stereotype of a suffering Maryland economy, his software company, Manugistics Group Inc., isn’t stuck with a stagnant stock and bleeding jobs.
Instead, the 51-year-old is the accidental leader of a quiet revolution reshaping the economy of the nation’s fifth-richest state in terms of personal income. Manugistics’ stock is up 191 percent this year. More importantly, it is the hottest in a wave of Maryland high-tech firms that are taking over economic leadership from traditional smokestack and locally-oriented service industries. “We have a 33 percent market share,” Gibson said, in a $150 million niche of the software market expected to grow to $1 billion in annual sales by 2000. “That implies if we simply maintain our share, we’ll have $350 million in {software} licensing revenue and another $350 million-plus in service-related revenue.”
The shift has been developing for years, but the last several weeks have been particularly full of signs Maryland may finally live up to predictions that it would come to rival California or Massa chusetts as a technology center.
Digex Inc. of Beltsville became Maryland’s first publicly-traded Internet service provider in an offering that valued the 6-year-old firm at $110 million. Trusted Information Systems Inc. of Glenwood and V-One Corp. of Rockville, which make software to safeguard electronic commerce, went public two weeks apart, bringing the total to 16 Maryland companies that have launched initial public offerings in 20 months. And Inc. magazine’s new tabulation of the 500 fastest-growing private companies in America listed 18 Maryland firms — as many as in both Carolinas and Tennessee combined.
New on list
In mid-October Bloomberg L. P. added 18 new companies to its index of Maryland’s top 100 publicly traded firms, the biggest change since the index began in 1994. Nearly all owe their growth to new technology, the expansion of managed health care or this year’s federal law to boost competition in communications businesses. All but three of the 18 companies have gone public since mid-1995.
The companies that Bloomberg bumped to make room say almost as much. Out went some of Maryland’s most familiar names — Monarch Avalon Corp., the game maker; Environmental Elements Corp., makers of pollution-control equipment; even Jos. A. Bank Clothiers Inc., one of the few clothing companies that still manufactures here.
The news highlights a slow but dramatic shift in where Maryland finds its wealth — and its new jobs.
Maryland’s economy was based on manufacturing through the 1960s, and by the 1980s the state was a haven for defense contractors, federal workers, financial services and a burgeoning construction market that made Maryland more dependent on building than any state but Nevada.
But those five sectors have all struggled to add jobs during the 1990s, holding down Maryland’s overall job growth and leaving rising industries to take up the slack. Forty percent of the state’s net private-sector job growth last year — more than 10,000 jobs — came from business services companies, according to the Regional Economic Studies Institute at Towson State University.
The business services group, which includes many of the emerging industries but not lower-wage personal services and restaurant jobs, added jobs four times faster than the state average in 1995. RESI expects business services to lead the 61 industry groups the state tracks in Maryland job creation through 1998.
“Why we’re different is fairly significant,” said Manugistics’ Gibson. “It’s a clean industry, it’s a very highly educated industry, it’s a very young industry. And these are very fairly compensated individuals.”
The stock market expects the young companies to keep growing, and Manugistics, which makes logistics planning software, is a lesson in why. It had $62.3 million in sales in its fiscal year ended in February, and is up to 550 workers from 150 a few years ago. But the lure of $700 million in sales only four years away shows how fast its financial world is still changing.
That’s why Gibson, who made just over half the salary of the head of Baltimore Gas & Electric Co. last year, has made almost $60 million on his Manugistics stock.
A common stock-market measure, the price-to-earnings ratio, shows how much the market expects Maryland companies to grow.
It’s a simple concept: a company that has 1 million shares of stock outstanding and makes a profit of $1 million a year, or $1 per share, has a P/E of 10 if its stock sells for $10. The higher the P/E, the faster the company is expected to grow.
When P/E ratios reach 20 — the Dow Jones Industrial Average is now at about 18 — it means people are very confident. Tech stocks often get the highest multiples.
Beating Silicon Valley
Friday, the Bloomberg Maryland Index closed at 48 times earnings, leaving even the Silicon Valley Index in the dust. Though not all of Bloomberg’s 54 regional indexes are calculated the same way, Bloomberg says Maryland stocks are the second or third most expensive. Manugistics’ P/E ratio is a whopping 330.
“It says we’re starting to get companies that can command national attention,” said Charles W. Newhall III, a partner at New Enterprise Associates, the Baltimore venture capital firm. “Years ago, Maryland would have been a 10 or a 15 {price-to-earnings ratio} and San Francisco would have been a million. Now they’re even.”
But others say it’s a fluke, driven by high-tech firms with little or no profits that have posted huge stock gains.
“I think it’s statistical,” said George A. Roche, chief financial officer of Baltimore-based mutual fund house T. Rowe Price Associates Inc. “There’s nothing about the state that I know of.”
Buttressing that assessment is the fact that the state economy has grown sluggishly since 1990. Only three states — Maine, Mississippi, Hawaii– added jobs more slowly in the year that ended in August, according to Salomon Inc.
The reason: big traditional industries like defense contracting, banking and construction shed more than 50,000 jobs in the early 1990s that haven’t come back. If they had, Maryland’s 4.9 percent unemployment rate would be almost 2 points lower. Factor in flat employment here by the federal government and in manufacturing, and you have the argument that Maryland’s economy is on its knees.
“Every time Martek {a Columbia biotech firm} or JP Foodservice {a Columbia restaurant-supply company} or Manugistics hires someone, the federal government lays someone off,” said Jeffrey D. Saut, research director at Ferris, Baker Watts Inc. in Baltimore. Debate over strategy In Annapolis, slow job growth has fueled the contention by the state Chamber of Commerce that high state taxes and tough regulation are slowing the economy down. Business groups contend Maryland needs to emulate poorer but faster-growing states in the South, cutting taxes and regulation and resisting unions.
“The way the market values these stocks is a function of so many different things, I’m a little leery of saying I understand why the P/Es are what they are,” state Chamber president Champe McCulloch said. “I have to go back to the sources of information I trust most, and that’s what my members tell me.”
But McCulloch concedes the Chamber’s members include a bigger percentage of companies from manufacturing, banking, and utilities than the state economy as a whole, and fewer representatives of the emerging growth industries.
Gov. Parris N. Glendening has echoed much of the Chamber agenda, contending that Maryland is being left behind by the Carolinas, Virginia and others. And Secretary of Business and Economic Development, James T. Brady, has reportedly hinted he will quit unless the governor backs an income tax cut.
Many high-tech CEOs say they need different things from the state than do prominent, mature industries such as real estate development, law and insurance, each of which has also cut jobs since the last recession. Breaking with traditional business organizations, they argue that much of the governor’s economic agenda misses the point — they worry more about growing than holding down costs.
“Everyone I talk to goes into cardiac arrest because of the income tax rate and the cost of buying homes,” but the overall cost of doing business here is reasonable, said Richard Kozak, chief executive of American Communications Services Inc. of Annapolis Junction. ACSI is building local phone networks in the South and West to compete with Bell company monopolies that are being subjected to new competition by deregulation.
“We see the world in terms of areas where we have a good concentration of an educated work force,” said Kozak, who moved ACSI here from Illinois last year. “They tend to be the customers who are more receptive to leading-edge technology, and those are the people who spawn other jobs.”
State taxes criticized
But Manugistics’ Gibson says Maryland’s taxes put the state at risk because of the proximity of Virginia, where taxes are lower. Especially galling to a company where employees have extremely valuable stock options, he said, is the fact that Maryland taxes capital gains at the same rate as other income.
Manugistics is looking for a new headquarters now. Gibson said scientists might not want to move to a state like West Virginia, but for Manugistics, the key advantage of Maryland is proximity to Washington — and Fairfax, Va., is just as close as Rockville. Some of his employees already live there.
“My response is not a ringing endorsement of how marvelous an environment the state of Maryland is,” Gibson said.
New Enterprise’s Newhall says tax and regulation cuts will help. But he calls corporation-friendly policies “only one of six or eight things that need to be done.”
He says the biggest key to job growth is creative people outside government. “The solution is right in front of our eyes.
Where are the biggest hubs of entrepreneurial activity?” Newhall said, pointing to Silicon Valley and the Boston suburbs.
“Both of these are essentially socialist economies,” he said. “They’re incredibly hostile to business. It helps to have a welcoming environment, but that isn’t what makes areas hotbeds of entrepreneurial activity.”
The creativity Newhall mentions shows in the diversity of the newcomers. Of the top 100 public companies, about 25 are related to information technology.
Not all of these are software companies, however. They include companies such as Tessco Technologies Inc. of Sparks, which distributes parts for wireless phones and the call handling networks that connect them; broadcasters such Sinclair Broadcast Group Inc. boosted by deregulation; and others like HCIA Inc., which crunches data about health care for its customers. HCIA uses computers, but its business is information.
Mysterious attraction
Why most of these companies’stocks are so hot is no mystery. “Last quarter, our sales were up 90 percent,” said Tessco chief executive Robert B. Barnhill, Jr. “We’re in a gold-rush business, selling the picks and shovels.”
Another 15 of the top 100 are biotechnology companies. Virtually none is profitable, but several have won federal approval during the past 18 months to market their first products, sparking expectations several will begin making money by 1998.
Others are doing more preliminary work that nonetheless is so promising that success is considered a nearly sure thing.
“People now are worried about how to sell and market, not about the technology,” said Martek Biosciences Corp. chairman Henry “Pete” Linsert Jr.
Pub Date: 11/03/96
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